Seeing how everyone and their mother is taking stabs at this I thought I would throw in my own two cents. I predict that the new Apple device, to be announced later this week, will be about content creation. I don't want to dwell on specifics, those being covered and recovered elsewhere in vast quantities. But I do think it will appeal directly to artists and creative types, designers, illustrators, painters, etc. People like me.Apple has been working on tablet technology, or at least seriously researching it, since the '80s. This is true of the iPhone too. Apple seems to frequently release products that have been in the research and development pipeline, in one form or another, for decades. I think Steve Jobs know that the emphasis on phones and mp3 players that has helped make Apple so successful, has also distracted from what appeared to have once been their core audience: artists and schools. I believe both will be greatly rewarded by the functionality the device supports in addressing the needs of educators, students, and creatives alike.
Or I could be wrong, like everyone else. I'll update this blog on Wednesday, after official announcement comes out.
I was super-wrong. They weren't (and aren't) catering to creative types, their going for a general public segment. That has money. Not that I'm either, or both, but that in the end it's about content consumption, and not creation, and I missed the boat.
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